Problems of branding practice of Russian cities (on the example of Krasnodar)
Автор: Ilyasova Elena Valerevna
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 10 (29), 2016 года.
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The article analyzes the experience of promotion of Krasnodar through the place branding. A survey of the main target audiences of city marketing of the local community is made.
City brand, territorial marketing, promotion of the territory, urban governance
Короткий адрес: https://sciup.org/140116169
IDR: 140116169
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