Pricing features in the information services market

The article considers theoretical approaches to pricing in the information services market. Features of information services market products are revealed. The factors that have a direct impact on pricing, on the methods of the price formation process are determined. It is concluded that it is necessary to take into account many factors and the specifics of the product (goods, works, services) when justifying the price in the information services market. The pricing methods are clarified, and an attempt is made to justify the conclusion that it is necessary to use a set of methods to obtain the optimal final price for information products and services.