Features of forming the hotel product price
Автор: Anna I. Karlova
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Актуальные вопросы государственного, муниципального и корпоративного управления в сфере услуг
Статья в выпуске: 5 (87), 2019 года.
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In order to increase the efficiency of managing hotel enterprises, it is necessary to improve and adapt the methods of pricing a hotel product. The article considers the main approaches to the structure of a hotel product. The author presents the main methods for evaluating and implementing pricing strategies of a hotel enterprise. The most important tasks of a hotel enterprise are the choice of methods for evaluating the effectiveness of price policies. In theory and practice to study the price situation changes various methods are used, the average price method and index method are among them. In addition, the index method has become widespread in practice. The index method characterizes the price level for various types of hotel services among different territories
Hotel product, price, pricing policy, pricing policy formation, pricing, hotel companies, pricing strategy, assessment of pricing policy effectiveness
Короткий адрес: https://sciup.org/140244474
IDR: 140244474 | DOI: 10.24411/1995-042X-2019-10503