Features of formation of the price for advertising in social networks in Russia

Автор: Somova A.L., Nersisyan L.K.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 6-2 (52), 2019 года.

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Advertising, as a type of marketing activity and having an impact on the mass or individual consciousness, plays a very important role in marketing. The article discusses the main methods and pricing of advertising in social networks. The advantages of advertising in social networks and the factors affecting the price, types of advertising are also considered. Analyzed on examples of some agencies the prices for advertising for social networks.

Cpm, cpс, price, social networks, advertising, targeting, advertising agencies, cpc

Короткий адрес: https://sciup.org/170181814

IDR: 170181814   |   DOI: 10.24411/2411-0450-2019-10876

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