Features of the formation of the image of an official in the system of state municipal administration

This article examines the concept of image, the conditions for the formation of a positive image of officials in the system of state and municipal government, reveals the role of the media in the formation of their image. The main methods and tools through which the formation of a positive image of an official takes place are considered. The practice of using communication tools in the structure of the state and municipal service of the Russian Federation is also partially considered.