Features of Forming a Behavior Model of Cultural Goods Consumers in the Conditions of Digitalization

The article reveals the changes that characterize the behavior model of consumers of cultural goods in the context of digitalization. The paper gives factors that determine the formation of a model of consumer behavior of cultural goods at the individual psychological level as well as when choosing a cultural product and methods of its consumption. It characterizes the features and attributes of cultural goods that have arisen during the transition to their consumption based on digital technologies. The authors propose ways of changing the system of managing relations between organizations and institutions of the cultural sphere with consumers of cultural goods.