Features of the formation of the reputation of a non-profit organization in the field of baby food

The article examines the features of the formation and maintenance of the reputation of a non-profit municipal institution. The analysis of the business reputation of the UIA "Center for Children's and Dietary Nutrition" is carried out. Special attention is paid to the systematization of activities in areas of activity to build the reputation of a non-profit organization in relation to various groups of stakeholders: for parents and children, suppliers and for authorities and management.