Peculiarities of constructions with directive modality functioning in advertising (on the TV advertising text)
Автор: Tutukova Eugenia Mikhaylovna
Журнал: Вестник Волгоградского государственного университета. Серия 2: Языкознание @jvolsu-linguistics
Рубрика: Развитие и функционирование русского языка
Статья в выпуске: 2 (10), 2009 года.
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Functioning of the constructions with directive modality as an effective means of speech impact is being analyzed in the article on the examples of the television advertising text; the most frequent varieties of corresponding constructions and their pragmatic specifics are determined.
Imperative mood, directive modality, pragmatics, advertising text, speech impact, addressee, addresser, address
Короткий адрес: https://sciup.org/14969432
IDR: 14969432
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