Peculiarities of Functioning of Market Niches: On the Way to Self-Organization

A model of self-organization of a market niche as a technology transfer mechanism in the field of hybrid materials is proposed. The model integrates the principles of technological entrepreneurship and networking, ensuring the transformation of scientific results into commercial products. The key innovation is the development management model, reflecting the stages of technological development and the formation of a market niche. It con-siders the dynamics of technological cycles, the specifics of the commercialization of hybrid materials and adapta-tion to market changes. The practical importance lies in optimizing technology transfer and creating sustainable niches in high-tech sectors. The authors note that a self-developing niche can serve as a strategic tool for the development of the knowledge economy by accumulating organizational resources, technological innovations and initiating the formation of new markets.