The features of the loanwords in advertising (based on the youth press)

The text of the Russian advertising is a successfully developed and constantly changing space. The modern stage of familiarization loanwords in advertising is characterized by the increasing of Anglicisms. The Language of the Advertising with its capitation before something new goes away from the stereotypes of the classical language. The Russian Advertising accumulating the best style including Anglicisms became the active source of new words in Russian.