Peculiarities of integration online and offline communications in marketing

The article is devoted to the study of the features of integration of online and offline marketing communications in trade. In today's world, it is extremely important to know and apply current trends in business. Omnicannality is not the choice for companies, but the standard. Thus, companies wishing not to lose their market share should introduce omnichannel marketing communications, at the same time, consumer loyalty is growing. Thus, based on modern technologies, it is possible to build and successfully implement or improve the current marketing campaign.