Features of using media planning for vehicle advertising

The article considers media planning as a vehicle advertising tool. The importance of adapting to changes in the automotive market and risk management when choosing media channels is emphasized. The method of media planning is described, which includes successive stages: budget allocation, channel selection, advertising and decision-making. The approaches to budget allocation, the effectiveness of using various media, the optimization of advertising campaigns and the use of customer feedback are analyzed. Attention is paid to the specifics of automotive marketing and the role of experiments in improving performance.