Features of merchandising implementation for the improvement of a retailer's competitiveness
Автор: Gundareva E.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 9 (43), 2018 года.
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The article stipulates the role of merchandising in improvement a retailer’s competitiveness. The main elements of merchandising are presented. Different approaches to determine the place of merchandising in the competitiveness management of a retailer are presented. The role of different elements of merchandising in competitiveness enrichment of a retailer is shown.
Competitiveness, retailer, merchandising, location of goods, presentation of goods, marketing strategy
Короткий адрес: https://sciup.org/170181099
IDR: 170181099 | DOI: 10.24411/2411-0450-2018-10013
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