Features of using special events as a marketing tool
Автор: Zemlyannaya A.S., Savostin D.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 6-2 (45), 2020 года.
Бесплатный доступ
The article is devoted to the study of the features of special events and event marketing. The authors consider domestic and foreign works of scientists related to such features of special events as: emotionality, involvement, subjectivity, interactivity and read. As a result of the article, the authors generalized the features of special events.
Event-маркетинг, event marketing, special events, marketing tool, event, involvement, promotion
Короткий адрес: https://sciup.org/170187837
IDR: 170187837 | DOI: 10.24411/2500-1000-2020-10725