Competitive behavior of commercial banks in terms of economic digitalization (a case study of Sberbank of Russia)

The research considers the role and significance of modern technology and innovation in achieving competitiveness of a commercial bank by a case study of Sberbank of Russia. Having analyzed financial technology implementation programs in the modern banking system, the author focuses on development areas affecting the competitive status of a commercial bank. Rapid advances in digital technology and the transition of banking business to the sphere of electronic services determine the inevitable intensive introduction of financial technology in credit institutions. Modern bank strategies demonstrate the importance of financial technology for the competitiveness of commercial banks. The development of the competitive behavior of a commercial bank based on financial technology will result in its effective competitiveness in a digital economy.