Features of marketing of banking innovations (on the example of JSC "Tinkoff Bank")

The article discusses the marketing of banking innovations business model of JSC «Tinkoff Bank», which is an innovative representative of financial services, which has built a convenient remote system of interaction with its customers. All products and most of the internal IT systems of JSC Tinkoff Bank are developed by the company itself. The relevance of the research of JSC Tinkoff Bank as a subject of innovative marketing is justified by the current situation with the spread of the new coronavirus infection COVID-19, which gave a powerful impetus to the banking sector to transfer services for individuals and legal entities to an online format.