Features of the marketing approach and economic aspects of food industry enterprises

The article examines the features of the marketing approach and the economic aspects of food industry enterprises. The essence of marketing approaches in the context of economic aspects is analyzed, the competitive situation, consumer behavior and basic economic processes are studied, the main elements of the competitive advantages of enterprises are determined. Considered the systematization of the features and specific features of the food market, the goals and objectives of market regulation, theoretical and practical foundations of these markets. The sequence of actions of marketing research in the context of the concept of “new sales products” was determined, the effectiveness of enterprises’ tools for the most profitable sales of products and strengthening in market positions was assessed. A brief summary of the state of the food industry and food supply in Azerbaijan is given, the growth of individual food products in the country is analyzed. The indicators of the food products market were evaluated, taking into account their investment attractiveness, integration relations and foreign economic activity. The directions of effective management of food industrial enterprises are indicated. A number of proposals and recommendations are given for optimizing the marketing approach to managing food industry enterprises in modern conditions.