Features of the online games characters’ nomination

The article discusses the features of online games characters’ nomination on the example of multiplayer online role-playing games, where the character's nickname is an integral part of the game action as well as a part of social culture. The use of metaphorical models, associative and cognitive connections in the creation of virtual nicknames are represented by the main models used by the players. There is a connection between national, cultural, subcultural markers and the nickname chosen by the player for his virtual character.