Features of determining the value of the brand of football club

The author of the article justified the urgency of management and maximizing the value of football clubs brands. Defined legal boundaries, objectives and cases of appraisal its value. Proposed methods of calculating brands multiplier and discount rate in income approach. Proved of possibility method using of correlation and regression models and the multiplier «clubs brand value/number of fans» in calculating value of football clubs brands by comparative approach. Declared the reasons that cost-based approach wouldnt be used.