Features of non-equivalent vocabulary translation (on the example of Neil Gaiman's novel “American gods”)

Neil Gaiman - is an English author of short fiction, novels, comic books, graphic novels, audio theatre, and films. His notable works include the comic book series The Sandman and novels Stardust, American Gods, Coraline, and The Graveyard Book. “American Gods” became one of Gaiman's best-selling and multi-award-winning novels upon its release in 2001. In the article features of translation of realities into Russian are considered (on the example of Neil Gaiman's novel of “American Gods”).