Peculiarities of content consumption in the era of neural networks and clip thinking

The 21st century has become a century of challenges and opportunities for the entire media community. Media, journalists and bloggers have to fight for the attention of the audience, the time to attract and retain viewers is shrinking, and the inhabitants of the planet are progressing clip mentality. This article analyzes key features of content consumption. The author describes how audience priorities are changing and how the media are coping with crisis phenomena, and based on the data obtained, a conclusion is drawn about what the future of the media will be.