Features of the application of the system approach in the psychology of advertising
Автор: Gileva E.A., Bondarenko N.S.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 12-1 (28), 2018 года.
Бесплатный доступ
The article provides a definition of a systems approach and identifies the possibilities of its use in the psychology of advertising. The essence of the systems approach, its features, as well as the basic principles underlying it are revealed.
Advertising, psychology of advertising, systems approach, principles of systems approach
Короткий адрес: https://sciup.org/140280789
IDR: 140280789
Статья научная
