Features of the use of stylistic permutation technique in copywriting and advertising

The article considers the use of stylistic permutation technique in copywriting, as well as in advertising of mobile operators. An assessment of the importance of the manipulative effect of the permutation of words for advertisers is given. The key features of permutation for advertising texts are displayed, these include: gamification, simplicity of presentation, variability of combinations, the possibility of use in different parts of the advertising text.