The features of decision making in sport marketing
Автор: Borodina I.I., Bondarenko M.P., Pokhlebaeva K.S.
Журнал: Физическое воспитание и спортивная тренировка @journal-fvist
Рубрика: Менеджмент в сфере физической культуры и спортивной тренировки
Статья в выпуске: 4 (10), 2014 года.
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The article describes the main elements which are used in sports marketing when making managerial decisions. The application of integrated management plans in the context of sports marketing is analyzed. The analysis of using the theories 4P and 3P to improve the effectiveness of sports organizations is done. Another factors influencing the sports model consumer behavior are explained.
Marketing activities, sales, service sports marketing, sports marketing modern market economy, теория 4p, the theory of 4p, 3p
Короткий адрес: https://sciup.org/140125588
IDR: 140125588
