Features of attracting legal entities in the conditions of banking competition by the example of the largest banks

Автор: Sterlikova A.D., Agafonova V.V., Vishnever V.Y.

Журнал: Экономика и социум @ekonomika-socium

Статья в выпуске: 4 (35), 2017 года.

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The article considers the necessity of attracting corporate clients for servicing in banks, as well as the dependence between the amount of economy attracted by the clients of the investment climate. Various methods of attracting legal entities in the conditions of banking competition are revealed in Sberbank and VTB as well as methods used by banks to attract the attention of potential customers. It is considered automated systems that can be used in a bank to assess the financial status of a corporate client.

Ms excel, competition, bank competition, corporate lending, corporate funds, advertising expenses, business-analyst, inec

Короткий адрес: https://sciup.org/140123115

IDR: 140123115

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