Features of designing a tourist destination of Primorsky krai in new geopolitical conditions

Currently, in the conditions of geopolitical tension, the transformation of the already established financial and economic ties and relations of the country's regions with external and internal consumers is taking place. Similar processes are taking place at the level of tourist destinations, which are adapting to global challenges. The article discusses the design features of the tourist destination of Primorsky Krai in the new geopolitical conditions. Sanatorium and resort activities play a significant role in preserving and maintaining the health of the population of Russia, providing services that are in high demand under any laws of development. In the post-crisis period, the role of the sanatorium-resort complex has increased, the introduction of new technologies and the improvement of existing ones, most successfully implemented in the medical and wellness process, have become relevant. The growing demand for treatment and rehabilitation will bring even more counterparties to this branch of the economy. The modern market economy is focused on the production of a competitive product in which the consumer is interested. In this regard, there is a need to introduce new equipment and technologies in all economic spheres, including sanatorium-resort activities, which will improve the quality of services provided to the population in improving the body, as well as reduce production costs. The development of resort destinations should be carried out taking into account scientific and technological progress, which changes the conditions and results of production, contributes to economic growth and development of the national economy.