Characteristics of industrial cultivation and requirements to fresh cut flowers in the Russian Federation

Relevance. The specifics of the fresh cut flowers market in the Russian Federation is such, that 85-100% of the total volume of flowers sold is imported. The most popular flowers among Russian consumers are roses (up to 60% in the total share of fresh flowers), chrysanthemums and carnations, all of which require certain growing conditions. Recently, the market of local seasonal flowers has begun to develop, the main players in which are small farms or household plots. Material and methods. This article presents the data about market analysis of fresh cut flowers in Russia for the last five years (2015-2020). For this analysis were used the methods applied in economics. The main information database of this research includes data from official state statistics; open data from analytical centers; federal and regional regulations; data from the Federal agency for technical regulation and Metrology; reference materials of specialized data on research field; data from industry-specific portals; sites; articles and reviews written by producers of fresh cut flowers in Russia and worldwide. Results. Russia is one of the top six importers of fresh cut flowers in the world. The most popular flower among Russian consumers is a rose. There is not much suitable soil and climatic conditions in Russia for growing it on a commercial scale in the open ground. In 2018-2019 according to Rosstat data the number of flowers, grown for cutting in Russia, was estimated 263,3 billion pieces. However, now Russian flower producers are not able to meet domestic demand for fresh flowers, so there is no almost export.