Features of developing a marketing strategy in the mediasphere

In the article, we consider issues related to the development of the marketing strategy of the information portal of the print publication. After all, today it is not enough to have a newspaper or a radio at hand, people receive information from various sources. And it is important that consumers visit your online resource. In order for it to be popular with the audience, it is necessary to develop a certain algorithm of actions. Since the world does not stand still, you need to be ready for constant changes, learn, plan further actions. At the same time, it is important to work in a professional team where people are charged for a positive result. Each media outlet (with rare exceptions) is an active actor (subject) in four markets at once: advertising, consumer, content markets and media assets. On each of them, the publication must act in a special way, and must choose its own marketing strategy.