Features of development of integrated marketing communications in the sphere of small business
Автор: Mnogoletnaya T.V., Gerasimenko O.A.
Журнал: Экономика и социум @ekonomika-socium
Статья в выпуске: 1-1 (56), 2019 года.
Бесплатный доступ
This article analyzes the conceptual framework of integrated marketing communications, as well as goals and principles. Also thrown out the features of the development of integrated marketing communications in the small business.
Marketing communications, marketing, advertising, integrated marketing communications, marketing communications in small business
Короткий адрес: https://sciup.org/140241408
IDR: 140241408
Статья научная
