Event tourism in Moscow region: development features
Автор: Suslova Irina A.
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Маркетинг услуг и территорий
Статья в выпуске: 2 (72), 2017 года.
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Moscow region get increase popularity in the tourist services market in recent years. All kinds of tourism are successfully developing, including the event tourism. Its status, along with attracting additional investments, determines the region's future potential in the cultural, educational, business, education- al and social spheres. An analysis of approaches to the use of the potential of eventual resources in the Moscow suburbs, which made it possible to identify a number of charac- teristics for its development, as well as incompletely realized opportunities is the aim of the study. The article provides a brief overview of the main com- ponents of the resource potential of event tourism in the Moscow region. The authors note the growing attention of the districts of the region to participa- tion in the most prestigious event-based Russian tourism competitions, de- scribe the functional orientation of the projects being provided, and make assessment of the degree of activity in this process of individual municipalities. The results of the research contributed to the identification of a number of development features of event tourism in Moscow region, such as the use of the potential of all available tourist resources; orientation on the dominant of the municipality tourist attractiveness; increase of the synergetic effect of popularization of the object of tourist interest and the territory as a whole; involvement of regional and interregional partners in the event; geographical proximity of Moscow. This study also contributed to revealing the reserves for the fuller use of the potential of both already realized events, and currently under-utilized resources - gastronomic, mythological, scientific and technical. It is concluded that the identified features of event tourism in Moscow region are positive oriented, and with the intensification of the use of all available reserves, the region will increase the rating of tourist attractiveness and com- petitiveness in the domestic market.
Moscow region, event tourism, development, features, resources, potential
Короткий адрес: https://sciup.org/140205558
IDR: 140205558 | DOI: 10.22412/1995-042X-11-2-4