Promotion features in private labels in stores (based on “Tverskoy Kupets” and “Telezhka”, Tver)

Features and specifics of advertizing campaigns within effective advance of "patrimonial" brands are considered. Optimum carriers of advertizing as distributors of advertizing messages on the basis of such characteristics, as circulation, audience of mass media, cost of advertizing space, target audience of the carrier of advertizing, various ratings of mass media, intensity of possible contacts with potential clients are analysed. The example of the carried-out advertizing campaign on advance of own trademark of one of large retailers of the Tverskaya region is given. The assessment of efficiency of publicity is given. Conclusions about need of competent development of all stages of an advertizing campaign are received at private lable advance.