Features of the brewing market in the current economic condition: status and development prospects

The current state of development of the consumer market of brewing products is analyzed. It has been established that today, in the conditions of an unstable economic situation, the brewing industry in Russia is experiencing difficulties associated with the provision of raw materials and technological equipment. The retail network offers not only natural “live” beer, but also its derivatives (beer drinks), which are allowed at the legislative level. An analysis of more than 20 fundamental documents in the field of organizing the safe production of brewing products showed that manufacturers can produce different categories of brewing products, including beer-based drinks (beer drinks), which may contain various components of plant origin that form consumer properties and have a significant impact on taste and aroma. The purpose of this study was to assess the possibilities of maintaining the optimal assortment offer of brewing products, which maximally takes into account the current trends in the development of the industry at the current moment. During the study of the assortment, it was found that all the studied brands of beer and beer drinks differ in taste and aroma, which was directly reflected in the values of organoleptic indicators, however, only 65 % of the evaluated products were included in the category of “excellent” and «good» quality. Therefore, with a high degree of confidence, we can say that, while maintaining the achieved quality of products, manufacturers are able to satisfy consumer demands and provide a full assortment offer.