The specific features of regional political and electoral marketing in Russia

Political marketing in modern post-Soviet Russia appeared in the late 80s - early 90s of the XX century, which was associated with the beginning of market reforms, the implementation of deep political and power transformations and the establishment of the institution of democratic elections. At the same time, there was an intensive formation of a political market in the country, evidenced by the emergence of a large number of participating entities in the face of political parties, socio-political movements, electoral associations and their leaders, as well as independent candidates for representative bodies at all levels annually held elections competed with each other in a tough competition.