Features and development prospects of benchmarking in Russia

Автор: Golyanina E.A.

Журнал: Теория и практика современной науки @modern-j

Рубрика: Основной раздел

Статья в выпуске: 1 (31), 2018 года.

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In this article, we consider the importance of benchmarking as a method of managing a company. Theoretical bases of application of benchmarking at the enterprise are considered: types of benchmarking, technologies, the basic stages of carrying out. The main advantages of using the method are highlighted. Levels of benchmarking development in Russia and abroad are compared. The article also identifies the main reasons for such a small penetration of this method into domestic management practices and identifies the main directions in its development.

Benchmarking, marketing, russian enterprises, economy, business, competitors

Короткий адрес: https://sciup.org/140272257

IDR: 140272257

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