Features of theoretical approaches to the mechanism of service production in the conditions of the service economy

The article substantiates the need to develop qualitatively new approaches to the study of the process of service production in the conditions of the service economy. The features of the traditional approach to the study of the patterns of production of standardized goods in the industrial era are presented. The specifics of the stages of design, production, exchange and consumption of services are revealed, and the role of the consumer in the conditions of the service economy is determined.