Features of accounting and taxation of the activities of bloggers in Kyrgyzstan

Social networks play an important role in people's lives and are becoming powerful tools for self-expression and income generation. However, this also leads to difficulties in regulating their activities. Regulations often fail to adapt to rapidly changing conditions in the digital space, which makes effective regulation difficult, in addition, regulators may not have sufficient experience or knowledge in the field of digital technologies and Internet marketing, which makes it difficult to create effective laws and regulations, which is exacerbated by the variety of ways to earn income through social networks, which requires a specific approach to each of them. The study aims to reveal the role of social networks as a tool for self-expression, as a source of income, as well as a powerful tool for promoting their products, goods, works and services for companies. The features and prospects of the digital, creative economy in developing countries are considered, the state of the activities of influencers and bloggers in Kyrgyzstan over the past three years and their impact on the socio-economic life of the country, the development of the regulatory framework for creative activities, the development of mechanisms for taxing the activities of influencers and bloggers in the country, the procedure for accounting and taxation of the activities of bloggers, influencers and entrepreneurs using Internet sites and pages on social networks as tools for promoting their products, goods, works and services are analyzed. The methodological basis of the study was the dialectical method of cognition, an analytical study on the application of international financial reporting standards for accounting for income and expenses from the activities of bloggers, as well as options for applying the standard and interpretation of the committee. The information base was the laws of the Kyrgyz Republic, international financial reporting standards, statistical data on social networks, based on the results of research on the social networking market in the Kyrgyz Republic (Stat Counter Global Stats for 2021). It was revealed that the problem of transition to new tax standards and application of IFRS in accounting by entrepreneurs remains relevant at the present time. The results of the study can be useful for bloggers and influencers themselves, allowing them to correctly determine their tax obligations to the state. Also, stakeholders in the field of media policy and education will be able to use this data to create a more sustainable and responsible ecosystem in the field of digital media.