Features of cost accounting for the strategic development of the organization
Автор: Kosonogova Ekaterina S., Evstifeeva Victoria V.
Журнал: Вестник факультета управления СПбГЭУ @vfu-spgeu
Рубрика: Стратегические проблемы развития предприятий на макро-, мезо- и микроуровне
Статья в выпуске: 1-1, 2017 года.
Бесплатный доступ
In the article the problem of theoretical and methodical regulations of the organization of cost accounting for strategic development in the field of advertising. The subject of research is a combination of theoretical and practical issues of formation of accounting information organization of the advertising business. Methods and methodological research: methods of analysis, synthesis, observation and statistical surveys. As a result of the research developed recommendations for improving the organization of accounting.
Costs, calculation, advertising, strategic development, project
Короткий адрес: https://sciup.org/148319766
IDR: 148319766