Features of marketing activity management in a state educational organization

The article considers the essence of marketing management activities in state educational organizations. The analysis of educational activity from the point of view of development and commercial promotion of educational products is carried out. The main directions of marketing activities in education are substantiated. The subjects of educational activity from the point of view of marketing of educational services are defined. An algorithm for organizing marketing management activities in state educational organizations, taking into account their specific activities, is also proposed.