The features of employee-client relationship management
Автор: Shakirtova M.R., Kuzyashev A.N.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 4-3 (62), 2020 года.
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This article describes the concept of "employee-client" as a long-term interaction and cooperation. The main steps for building these relationships are considered and characterized. It is concluded that CRM is a special tool for managing customer relationships and automating processes in the company.
Crm-система, employee-client, relationship marketing, crm system, sales staff, key clients
Короткий адрес: https://sciup.org/170182642
IDR: 170182642 | DOI: 10.24411/2411-0450-2020-10358
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