Features of the influence of digital technologies on the transformation of business entities at the regional level (based on materials from the Lugansk People’s Republic)

This article summarizes the features of the influence of digital technologies on the transformation of business entities at the regional level. The basic concepts of digital technologies and digital transformation of business entities are considered. The current situation regarding the use of digital technologies and their impact on the transformation of business entities at the regional level has been studied. A matrix has been developed for choosing an enterprise development strategy based on the level of use of digital technologies, which allows you to maximally adapt the decision-making process in uncertain market conditions, taking into account the characteristics of each enterprise. The methodological basis for the study was the theory of innovation management, strategic management and the provisions for managing innovative development. In the process of scientific research, general scientific and special methods were used, namely: analytical; analysis and synthesis; abstract-logical; abstraction, graphic method.