From cultural identity to value-added (from the French experience)

The author considers cultural identity as a geobranding basis capable to bring a value added. A subject of positioning and advance of territories (geobranding) - extremely important for each person, for a community of people and each nation as as a result of geobranding an opportunity effectively appears to realize economic function on development of the region, and also sociocultural function which consists in formation of cultural identity, creation of uniform social space, in formation of community of the people united by the general values, traditions, the general culture.