From marketing to branding territories
Автор: Kovrigina V.A., Lapteva V.V.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономика и управление
Статья в выпуске: 1-7 (1), 2016 года.
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Modern conditions of development of territories necessitate a transition to the active use of new conceptual approaches. If territorial marketing has become today a recognized and obvious need in the practice of territorial administration, the transition to the concept of «branding» is concerned with the necessity of solving a number of problems and contradictions. Some of them contained in the article.
Marketing territories, territory branding
Короткий адрес: https://sciup.org/170184216
IDR: 170184216