From marketing to branding territories

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Modern conditions of development of territories necessitate a transition to the active use of new conceptual approaches. If territorial marketing has become today a recognized and obvious need in the practice of territorial administration, the transition to the concept of «branding» is concerned with the necessity of solving a number of problems and contradictions. Some of them contained in the article.

Marketing territories, territory branding

Короткий адрес: https://sciup.org/170184216

IDR: 170184216

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