Domestic and foreign experience of the use of special events by brands based on the concept of educational marketing

The article discusses the concepts of special events and the concept of educational marketing, and also substantiates the relevance of using event marketing. The authors considered examples of domestic and foreign experience of using special events by brands (Nesquik, Coca-Cola, Red Bull, VKontakte, Avon, Alfa-Bank) for their promotion. This allows to talk about the relevance of using events as a brand promotion tool.