Distinctive features of marketing in the B2B market
Автор: Tsvetkova Ya.V.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 11-2 (90), 2021 года.
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Due to the expansion of the B2B market, the question of promotion in such a market increasingly arises. In order to properly build marketing in such a market, you need to know some of its features. The article discusses the theoretical aspects concerning the B2B market, as well as the features of marketing in this market.
B2b-рынок, b2b-маркетинг
Короткий адрес: https://sciup.org/140262310
IDR: 140262310
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