Representation of natural codes in the individual author’s style of P.P. Bazhov (exemplified by the concept “zoloto” (“gold”))

The article states the investigation results and highlights the peculiarities of natural codes representation in the tales (skazy) by P.P. Bazhov through the analysis of concept “zoloto” (“gold”) and the associated concepts in contrast with the data from lexicographic sources of modern Russian literary language. The tales (skazy) by the Ural writer were used as the research material. As a result of the analysis, the features of the etymological, basic, associative levels of the concept “zoloto” (“gold”) were revealed in the individual author’s discourse of P. Bazhov. It has been found out that etymological level of the studied concept is represented by the meaning “precious metal of yellow colour” both in the Russian literary language and in the individual author’s discourse of the Ural writer. Some denotative meanings recorded in the Russian literary language are revealed not to actualize in Bazhov’s discourse. The differences in the associative level of the concept reflected in the writer’s tales and in the minds of the speakers of the Russian literary language are determined. The appearance of additional regionally marked meanings is caused by natural, cultural, professional activities of the inhabitants of the Urals tightly connected with the extraction and processing of precious stones and metals, as well as the regional mythology. The practical significance of the research lies in the development of a system of theoretical knowledge about the concept structure, and the identification of regionally marked meanings of the conceptual sphere of P. Bazhov’s individual author’s discourse.