Partnership (joint exports) as a tool for the company when entering foreign markets

The article deals with the features of the company entering the foreign market, as it is necessary to thoroughly study the main market trends and responsibly approach the choice of the strategy of entering the international level in order to minimize the risk of financial losses. Export is the most common strategy of entering the foreign market and involves the production of goods and services in the country of their location mainly in the domestic market of the company (or in a third country, region and the sale of such products in the target foreign market). Export is considered to be the easiest way to enter the foreign market, as it requires the least overhead, since all marketing functions in the export are mainly carried out by intermediaries. When exporting, an organization can have high flexibility and low risk. However, it is unable to exercise effective control over the sale of goods in foreign markets if it uses the services of intermediaries (indirect exports). With indirect exports, the company sells its goods in foreign markets through independent intermediary organizations that are located in the same country as the exporting company. Joint export involves the Association of two or more companies to organize the sale of their goods in foreign markets.