Patent analytics as an element of strategic management of economic structures
Автор: Gorbashko E.A., Karlik A.E., Shepelev R.E.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Методология и инструментарий управления
Статья в выпуске: 3-1 (141), 2023 года.
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The article considers the analytical capabilities of patent analytics for the needs of strategic enterprise management, studies and provides examples of its use to improve the competitiveness of companies. The role and place ofpatent information in the strategic management system are determined. Attention is focused on the crisis phenomena in the field of technological development. The trends of technological development in Russia and Europe are studied on the basis of the World Intellectual Property Organization.
Strategic management, patent information, patent research, patent landscape, quality management, marketing, intellectual property
Короткий адрес: https://sciup.org/148326783
IDR: 148326783