A teacher in the media space: developing a teacher's personal brand on social media

The paper is devoted to the topic of personal brand development of a teacher in social networks. This topic covers important aspects of modern teaching activities. In the paper the author examines the problem of developing a teacher's personal brand. The paper is devoted to the study of the possibilities of the media space for the professional development of a teacher. The paper substantiates the need to form and develop a teacher's personal brand as a means of increasing recognition, authority, and expanding professional opportunities and connections. Special attention is paid to the use of interactive tools to engage the audience.