Translation of names of foreign brands as a way of promotion in the advertising marketing

This article analyzes the translation of names of foreign brands in the advertising and marketing on the Chinese market. The article considers some typical cases of the translation of names of foreign brands in the "food & drink", "everyday items", "transport" and "medicine". The author underlined that a good translation of a brand name plays an important role not only in the course of advertising goods or products on the foreign market, but also operates directly on the result of the sales.