Prospects for the development of service marketing

This article examines the impact of the pandemic on changing human needs, demand transformation, and service industries. The article analyzes the features of changes in consumer behavior, the role and significance of marketing, professional competencies of marketers in modern conditions. The forecast-scenario options for the development of marketing services in the post-quarantine period are proposed. As a recommendation for the strategic development of companies, attention is drawn to the impossibility of reducing marketing costs. The challenges of the new time presented to marketers are determined, which allows us to conclude that the profession of marketer is in demand in the future.